Exploring Chinese College Students’ Motivations to Participate in Cross-Border E-Commerce Skill Training

This paper examines college students’ motivations to participate in cross-border e-commerce skill training. The study conducted a semi-structured interview with participants of workshops at Huaihua University using the ARCS motivation model. According findings, relevance and attention motivational components significantly attract students training program. In contrast, confidence satisfaction act as supportive motivators persuade Students’ knowledge platforms impacts their interest learning process. It is recommended that design university’s cross￾border program should be optimized. Doing so expected maximize by promoting different levels.